Press kit

Logo, colours and the facts, in one place.

Everything you need to write about PRACHSO accurately. For interviews or comment on fleet document compliance, write to us.

Press email
hello@prachso.xyz
Website
prachso.xyz
Category
Fleet compliance software
Market
India

Brand colours

Three surfaces, one ink

  • #1B1938

    Indigo navy

    Primary surface and buttons

  • #C9B4FA

    Soft violet

    The fold in the mark, accents on navy

  • #0E3030

    Deep teal

    Closing panels

  • #292827

    Ink

    Body text, never pure black

  • #FFFFFF

    Canvas

    Page background

  • #E8E4DD

    Hairline

    Borders and dividers

Boilerplate

About PRACHSO, in one paragraph

Use it as written, or shorten it. Please keep the line on what PRACHSO is not.

PRACHSO is document and challan compliance software for Indian truck fleets. It reads fitness, permit, insurance, PUC, tax and licence validity from VAHAN and SARATHI through authorised channels, reminds the owner, munshi or driver on WhatsApp in 10 Indian languages before anything lapses, and checks every vehicle for new e-challans daily. Drivers use WhatsApp and a link, with no app to install. PRACHSO is not a government service and does not renew documents or pay challans; it tracks, reminds and hands off. PRACHSO is built by PRACHSO PRIVATE LIMITED, Mumbai, founded by Deepanshu Mehra. Learn more at prachso.xyz.

Usage

Getting the name and the mark right

  • Do: Write the name as PRACHSO, in capitals, as one word.
  • Do: Give the mark clear space at least the width of the folded corner on every side.
  • Do: Use the navy mark on light backgrounds and the white tile on dark ones.
  • Do not: Do not describe PRACHSO as a government portal, or as part of VAHAN, SARATHI or Parivahan.
  • Do not: Do not stretch, recolour, outline or add effects to the mark.
  • Do not: Do not place the mark next to government emblems or RTO insignia.

See the product before you write about it.

Walk through a live 24-truck fleet: the expiry calendar, a WhatsApp reminder thread, and the challan desk.